Matched Panel Studies

METHODOLOGY

● Classic Matched Panel research designs were implemented using selected chain drug stores. Markets and stores were identified by our clients.

● A total of 40 matched panel test and control stores were selected. The base period was the 12 week period prior to the installation and the test period was the 4 week period of the program.

● StoreBoard Media contracted with 3rd party companies to conduct the matched panel studies.

SUMMARIES

Stores that contained the StoreBoard Media program had unit movement and sales increase that ranged from 8.9% to 65.3% with an overall average of 24.4%

Allergy + 12.4%

Cough & Cold + 19.6%

Gum & Candy + 15.5%

Hair Care + 40%

Oral Care + 8.9%

Razors + 47.7%

Skin Care + 27.1%

Men’s HBA + 43.6%