CBS to Launch Out-of-Home Campaign with StoreBoard Media
Fourth Year that Network Has Used StoreBoard to Promote Fall Programming
NEW YORK, Sept. 10, 2010 — StoreBoard Media announced today that its out-of-home ad network will be used by CBS to promote the new series, The Defenders. The out-of-home campaign — the fourth year that CBS has used StoreBoard as an element of the television network’s fall advertising plan — will run in Duane Reade stores throughout the New York area from Sept. 13 — Oct. 10.
Doug Leeds, StoreBoard’s chief executive officer, said, “We are delighted to be continuing our long association with CBS and once again helping them to generate awareness for an exciting new series.”
StoreBoard Media recently was named for the second consecutive year to Inc. magazine’s list of America’s fastest-growing private companies. StoreBoard’s placement on the Inc. 500 list was based on three-year revenue growth (2006-2009) of 1,229%.
During the same three-year period, StoreBoard expanded its retail network by 133% to nearly 14,000 stores, and the number of monthly advertising impressions delivered to marketers by 140% to 1.2 billion. StoreBoard attained this dramatic growth at a time when the advertising industry overall struggled to grow across most sectors.
“Our rapid growth can be attributed to a number of factors, but none more important that providing advertisers with something they really want and need: a powerful mass medium branding tool that reaches consumers as they are about to make purchase decisions,” Leeds said. “Our indoor billboards now deliver more than one billion gross impressions per month among these prime target consumers.”
About StoreBoard Media
StoreBoard Media, America’s largest in-store billboard network, owns the rights to place its billboards on the security pedestals that are at the entrance to chain stores nationwide, including CVS, Rite Aid, Duane Reade, USA Drug, Kerr Drug and others, as well as Kmart stores across the country. StoreBoard’s indoor billboards generate more than one billion gross impressions every four weeks. StoreBoardTM advertising panels occupy approximately 60 square feet within each store, reaching 100% of shoppers. StoreBoards are a powerful mass medium that is “aisles away, not miles away” from point-of-decision. Positioned as a media buy, StoreBoards does not compete with other in-store media options for merchandising/trade dollars, creating an opportunity for retailers to capitalize on the branding value of their stores. Brands and companies that have advertised to date with StoreBoard Media include Cadbury, Coca Cola, Nestle, Kraft, Unilever, CBS Television, Wyeth, L’Oreal, Alberto Culver, Hershey’s, American Greetings, Schick and others.
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