StoreBoard Media Selected by Beiersdorf AG to Help Launch Nivea Skin Care Product
NEW YORK, May 8, 2008 — StoreBoard Media announced today that its exclusive indoor billboards are being utilized by Beiersdorf AG to deliver a vivid branding message in support of a new product launch for Nivea Sun-Kissed Firming Moisturizer.
Beiersdorf ‘s StoreBoard campaign is featured on the five-foot-tall security pedestals at the entrances to 6,300 CVS stores nationwide. The effort will generate a half billion impressions among consumers who will spend more than $4 billion at CVS during the four week advertising cycle, according to Douglas Leeds, chief executive of StoreBoard Media.
“We are delighted to be working with Beiersdorf to help them with this product launch,” Leeds said. “Our unique and highly visible media reaches 100% of shoppers and is a great way to build brand awareness.”
About StoreBoard Media
StoreBoard Media has the exclusive rights to place indoor billboards on the security pedestals that are at the entrance to more than 13,000 chain drug stores nationwide, including CVS, Walgreens, Duane Reade, Longs, Jewel-Osco, USA Drug and others, generating more than one billion monthly gross impressions. StoreBoard™ advertising panels occupy approximately 85 square feet within each store, reaching 100% of shoppers. StoreBoards are a powerful mass medium that is “only aisles away, not miles away” from point-of-decision. Positioned as a media buy, StoreBoards does not compete with other in-store media options for merchandising/trade dollars, creating an opportunity for retailers to capitalize on the branding value of their stores.
Braff Communications LLC