StoreBoard Media Launches CategoryCircleTM Customization for In-Store Billboards
Customer-Centric Innovation Directs Shoppers to Specific Aisles
NEW YORK, Dec. 1, 2010 — StoreBoard Media, operators of America’s largest in-store billboard network, announced today the roll-out of a customer-centric enhancement that directs shoppers to the specific aisle in which an advertised product can be found.
Called CategoryCircleTM, the innovation consists of an eye-catching red circle placed on StoreBoard’s entranceway billboards that reads “Find in Aisle …,” directing shoppers to the specific aisle in which the advertised product can be found in that store. The concept was successfully tested recently in select markets in advance of its official introduction.
“CategoryCircleTM will benefit shoppers and retailers alike,” said Doug Leeds, chief executive officer, StoreBoard Media. “It will make the shopping experience easier for the customer while steering them to an aisle they might not have otherwise visited, thereby providing sales lift for the retailer. Our retail partners love the idea of suggesting to customers that they visit an unplanned aisle.”
StoreBoard Media’s indoor billboards now deliver 1.2 billion gross impressions every four weeks. The company’s rapid growth was recognized recently by Inc. magazine, which for the second consecutive year named StoreBoard Media one of America’s fastest-growing private companies. StoreBoard’s placement on the Inc. 500 list was based on three-year revenue growth (2006-2009) of 1,229%.
About StoreBoard Media
StoreBoard Media, America’s largest in-store billboard network, owns the rights to place its billboards on the security pedestals that are at the entrance to chain stores nationwide, including CVS, Rite Aid, Duane Reade, USA Drug, Kerr Drug and others, as well as Kmart stores across the country. StoreBoard’s indoor billboards generate 1.2 billion gross impressions every four weeks. StoreBoardTM advertising panels occupy approximately 60 square feet within each store, reaching 100% of shoppers. StoreBoards are a powerful mass medium that is “aisles away, not miles away” from point-of-decision. Positioned as a media buy, StoreBoards does not compete with other in-store media options for merchandising/trade dollars, creating an opportunity for retailers to capitalize on the branding value of their stores. Brands and companies that have advertised to date with StoreBoard Media include Cadbury, Coca Cola, Nestle, Kraft, Unilever, CBS Television, Wyeth, L’Oreal, Alberto Culver, Hershey’s, American Greetings, Schick and others.
Braff Communications LLC