NIVEA Lip Care to Launch Campaign with StoreBoard Media™

Four-Week Campaign in Duane Reade’s New York Stores to Provide High-Level Visibility at Top New Year’s Eve Kissing Destination: Times Square
NEW YORK, Nov. 27, 2009 — StoreBoard Media™, America’s largest indoor billboard network and recently named one of the fastest-growing private companies in the United States by Inc. magazine, announced today that Beiersdorf Inc.’s NIVEA brand will launch a holiday season campaign utilizing StoreBoard’s security pedestal media.

The campaign by NIVEA, the world’s largest skin care brand, will run in 220 Duane Reade stores throughout New York City from Nov. 30 through Jan. 3 in support of NIVEA’s Lip Care product line. Creative carries the tagline, “Kiss and Be Kissed” under the headline, “Make 2010 a Year of Love, Hugs and Kisses.”

“Times Square on New Year’s Eve is the kissing center of the world. For NIVEA Lip Care, the brand that celebrates love and kisses, what could be more fitting? “said Nicolas Maurer, vice president of marketing for Beiersdorf Inc. “For the second year, NIVEA will be the presenting sponsor of the Times Square New Year’s Eve celebration. This year, we’ll carry the emotion and excitement of New Year’s to consumers beyond the borders of Times Square with additional retail programs with partners like StoreBoard. StoreBoard’s in-store billboards at the entranceways of Duane Reade stores across the city will offer the NIVEA brand great visibility at point-of-sale.”

Doug Leeds, StoreBoard’s chief executive officer, said, “NIVEA’s four-week campaign will generate nearly 20 million impressions among Duane Reade customers. We are delighted that NIVEA has made us a part of their media plan during this important time of year for lip care product sales, and we look forward to helping them increase awareness and lift across New York.”

StoreBoard Media was ranked 66th on the Inc. 500 list of the country’s fastest-growing private companies, with three-year revenue growth of 2,025.7%. The 28th annual list, published in the magazine’s September 2009 issue, ranks “the most dynamic, fast-growth companies in the nation, the ones finding innovative solutions.”


NIVEA Lip Care is manufactured by Beiersdorf AG, a leading international company of branded consumer products for skin and beauty care. Beiersdorf stands for leading international brands like NIVEA, Eucerin, Aquaphor and la prairie. The company has more than 125 years of experience in research and development, and a strong international presence. For more information on Beiersdorf, visit

About StoreBoard Media

StoreBoard Media, America’s largest in-store billboard network, owns the rights to place its billboards on the security pedestals that are at the entrance to chain stores nationwide, including CVS, Rite Aid, Duane Reade, USA Drug, Kerr Drug and others, generating more than one billion gross impressions every four weeks. StoreBoard™ advertising panels occupy approximately 60 square feet within each store, reaching 100% of shoppers. StoreBoards are a powerful mass medium that is “aisles away, not miles away” from point-of-decision. Positioned as a media buy, StoreBoards does not compete with other in-store media options for merchandising/trade dollars, creating an opportunity for retailers to capitalize on the branding value of their stores.

Mark Braff
Braff Communications LLC