Cadbury PLC Utilizes StoreBoard Media™ Indoor Billboard Network as an Element of Ad Campaign for Launch of New Trident LAYERS™

NEW YORK, Nov. 05, 2009— StoreBoard Media™ announced today that Cadbury PLC is utilizing StoreBoard’s indoor billboard network – the largest such network in the country – as a key component of its media mix for the launch of Trident LAYERS™ fruity chew gum. The campaign, which also includes television, print and online, will run throughout the month of November on StoreBoard Media’s advertising billboards on the security pedestals at the entranceways to various chain drug stores, including all CVS stores nationwide.

Doug Leeds, StoreBoard’s chief executive officer, said, “Cadbury’s utilization of our indoor billboards as a major media element for the launch of the new Trident LAYERS™ speaks to the strong impact that we can have for brands. During its four-week campaign, the Trident LAYERS™ Indoor billboard campaign will generate over a half billion impressions among consumers in close proximity to point-of-decision.”

In addition to utilizing StoreBoard Media’s indoor billboard network, the Trident LAYERS™ campaign will feature print ads in magazines such as Cosmopolitan, Us Weekly and ESPN, and online ads on sites including and

StoreBoard Media ranks 66th on the Inc. 500 list of the country’s fastest-growing private companies, with three-year revenue growth of 2,025.7%. The 28th annual list, published in the magazine’s September 2009 issue, ranks “the most dynamic, fast-growth companies in the nation, the ones finding innovative solutions.”

About StoreBoard Media

StoreBoard Media, America’s largest in-store billboard network, owns the rights to place its billboards on the security pedestals that are at the entrance to chain stores nationwide, including CVS, Rite Aid, Duane Reade, USA Drug, Kerr Drug and others, generating more than one billion gross impressions every four weeks. StoreBoard™ advertising panels occupy approximately 60 square feet within each store, reaching 100% of shoppers. StoreBoards are a powerful mass medium that is “aisles away, not miles away” from point-of-decision. Positioned as a media buy, StoreBoards does not compete with other in-store media options for merchandising/trade dollars, creating an opportunity for retailers to capitalize on the branding value of their stores.

Mark Braff
Braff Communications LLC