MATCH PANEL TESTS
Match Panel Tests
Matched Panel Studies for StoreBoards for Major CPG Companies
In the Candy, Oral Care, Cough and Cold, Skin Care and Razor Categories
METHODOLOGY
- Classic Matched Panel research designs were implemented using selected chain drug stores. Markets and stores were identified by our clients.
- A total of 30 matched panel test and control stores were selected. The base period was the 12 week period prior to the installation and the test period was the 4 week period of the program.
- StoreBoard Media contracted with 3rd party companies to conduct the matched panel studies.
SUMMARIES
Candy- The test period followed a month of "cut in" where the new product was gaining product distribution into Duane Reade stores. When compared to one another the stores that contained the StoreBoard program had unit movement and sales increases by 22% and 17% accordingly.
Hair Care
- StoreBoard Media conducted two Hair Care tests. A noticeable sales increase occurred when the StoreBoard Program was in place where sales lift increased 11% and 13% (higher price point).
Razor
- The test period clearly "moved the needle" in those stores where the program was installed, thereby improving unit movement by 30.0% and 65.5% accordingly. The use of StoreBoards in the test stores created awareness, recall and most importantly sales!
Oral Care
- The StoreBoard Advertising program for Oral Care products resulted in noticeable sales increases. During the test weeks sales lift was 8.7%.
Cough and Cold
- The client indicated that the 8-10% sales lift exceeded their sales expectations. The program was installed in various cough and cold markets that experienced a mild cough and cold season.
Skin Care
- The StoreBoard Advertising program for Skin Care products resulted in noticeable sales increases. During the test week's sales lift was 19%.
Allergy
- The StoreBoard Advertising program for Allergy products resulted in noticeable sales increases. During the test week's sales lift was 12%.