•Converts the utility look of security pedestals into colorful billboards that enhance the excitement of shopping.
•Revenue is shared (less cost of installation and selling expenses) with retail partners, paid quarterly.
•Typically promotes national brands that are in-store and thus creates a proven sales lift for those products.
•New revenue generated without risk or capital investment.
•Category exclusive positions for national brands at the front of stores, thus reducing visual clutter.
•Positioned as a “media buy,” thus does not compete with other in-store media options for merchandising/trade dollars. Creates opportunity for retailers to capitalize on the branding value of their stores.
•Advertising sleeves protect valuable EAS pedestals from shopping carts.
•Turnkey! Retailer has nothing to do except approve graphics.